Charlotte Rae, a Digital Community Consultant, spent the first few years of her business just ‘getting by’ without much direction. She worked long hours, including weekends, managing multiple social media marketing projects, which left her feeling overworked and burnt out. Her services weren’t profitable, and she found herself saying yes to every client and project, even when it didn’t align with her values or bring her joy.
Without boundaries or a clear strategy, Charlotte was stuck in a cycle of overworking, undercharging, and losing sight of why she started her business in the first place.
Charlotte needed support to take control of her business and create a more sustainable and profitable model. She came to Rachel with a list of challenges, including:
Charlotte was losing time and energy handling client relationships that lacked clear boundaries and structure. Without solid proposals and terms, she often found herself dealing with misunderstandings, scope creep, and unpaid work. This not only drained her but also left her feeling undervalued and unsupported. Fixing these processes was essential to protect her time, ensure she was paid fairly, and establish professional relationships based on mutual respect.
Charlotte’s lack of confidence in promoting her services meant she struggled to attract the right clients and was underselling herself when she did. She wasn’t effectively communicating the transformation she could deliver, which made it harder to stand out in a competitive market.
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Streamlined Proposals: She now uses a proposal software to outline terms and simplify onboarding, freeing up her time and mental energy.
Emphasised Boundaries: Charlotte integrated clear boundaries into her client interactions and marketing, boosting her confidence and improving her workflow.
Increased Pricing: She moved away from her low “grandfather rates” and adopted higher, package-based pricing, significantly increasing profitability.
Expanded Visibility: She launched a social media content plan, booked time with a designer, and started an email newsletter series, landing new work directly from her emails.
Clarified Vision: Charlotte focused on the services she loves—community management and consulting—and created a business model that supports her long-term goals.
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Building confidence in her messaging and sales approach allowed her to attract clients who valued her expertise and were willing to pay what she was worth.
Without a clear understanding of her workload or proper pricing strategies, Charlotte was overcommitting and undercharging. She was working long hours on low-paying projects, leading to burnout and stagnating her growth. Learning how to plan her capacity and raise her rates gave her the freedom to work fewer hours, focus on higher-quality projects, and significantly increase her profitability.
By trying to be “everything to everyone,” Charlotte was spreading herself too thin and losing the passion that drove her to start her business in the first place. She lacked a clear direction, which made it difficult to attract the right clients or feel fulfilled in her work. Focusing on the services she loved allowed her to build a business that aligned with her values and strengths, reigniting her excitement and creating a clearer path for long-term growth.
Charlotte joined No Bullshit Business Club©️, a small, intimate community of women in digital services. The club provides a collaborative, supportive environment where members share ideas, hold each other accountable, and work through challenges together.
Rachel also worked with Charlotte 1:1, offering tailored coaching to tackle specific issues and create actionable plans. This combination of community support and personalised guidance gave Charlotte the clarity and confidence to make meaningful changes in her business.
Key areas of focus included:
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Before Rachel
Charlotte was overworked, undercharging, and stuck in a cycle of saying yes to every client and project, regardless of whether it aligned with her goals. Without clear boundaries or a strategy, she was burnt out, overwhelmed, and unable to focus on building a sustainable, profitable business.
Post-Rachel