“She’s my person because I’m such an overthinker. She strips it all back and helps me logically rethink things.” - Lisa, Wild Mustard Marketing

Before

Lisa’s copywriting and email marketing business, Wild Mustard Marketing, felt messy and overwhelming. She spent too much time on tasks that didn’t move the needle, undercharged for her services, and took on projects she didn’t enjoy. Without clear boundaries or direction, her business felt unsustainable, and she struggled to feel confident about its future.

Lisa knew she needed to make significant changes—like raising her prices, streamlining her processes, and attracting better clients—but felt stuck in overthinking and self-doubt.

The Brief

Lisa needed support to:

Gain accountability and clarity on her business decisions.
Prioritise tasks and unpack the “mess” in her processes.
Develop confidence in her value and expertise.
Create better client boundaries.
Transition into a more sustainable, profitable business model.

The Solution

Lisa committed to six months of 1:1 coaching with Rachel, combining in-depth coaching sessions and ongoing support through a dedicated WhatsApp chat. Rachel provided a safe, non-judgmental space to help Lisa prioritise tasks, brainstorm new services, and work through mindset blocks.

Lisa also joined No Bullshit Business Club, a collaborative group of women who share ideas, feedback, and support, creating a powerful network to help each member grow their business.

With Rachel’s guidance, Lisa worked through the “ugly, messy stuff” to implement significant changes, including:

Streamlining her processes with clear client boundaries and better communication.
Raising her prices and articulating her value more effectively.
Launching her rebrand and building confidence in her expertise.

The Results

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Lisa experienced rapid growth and transformation in her business:

She Transformed Her Mindset:

Lisa unlocked the confidence to own her expertise, silenced her inner critic, and shifted from overthinking to decisive action.

Rebranded and Repositioned Her Business

With Rachel’s push to “just launch it,” Lisa confidently unveiled her rebrand, securing a new client almost immediately—proof that progress beats perfection.

Tripled Her Revenue

By raising her prices, refining her services, and mastering client communications, Lisa transformed her income, bringing her closer than ever to hitting six figures.

Redesigned Her Business to Work for Her

Lisa broke free from hustle culture, rejecting the 40-hour grind in favour of a sustainable business model built around her values and goals.

More Than Just Business Coaching

From personalised skincare advice to unwavering emotional support, Rachel brought humour, empathy, and a holistic approach that helped Lisa thrive inside and out.

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In three words or less, how do you describe working with Rachel?

“Growth. Support. Chaos.”

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Before Rachel

Lisa’s business lacked clarity and direction. She was undercharging, overworking, and stuck in a cycle of saying yes to projects that didn’t align with her values. The result was a business that left her feeling overwhelmed, burnt out, and frustrated.

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“It took me a year at least to feel comfortable saying I’m an expert in my field, and she’s been so patient with me while I worked through that.”

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Post-Rachel

Lisa now has a thriving business with clearer processes, stronger boundaries, and higher profits. Her confidence in her expertise has grown significantly, and she’s embraced a sustainable model that prioritises her well-being alongside her success. With Rachel’s ongoing support, Lisa continues to tackle new challenges and achieve her goals while feeling supported and understood.

Work with Rachel

Book your free strategy session to test the waters or sign up to No Bullshit Business Club